Like a company grows and matures, other factors in its successful management and growth become important. I will analyze a company’s Growth Stages and identify common issues, success factors and problems for each particular stage; identify Management Considerations and Challenges because the company grows and matures; and consider Future Planning Requirements. Like a Company grows and matures, it is important the organization is able to plan effectively for brand new challenges, issues, markets and problems.
Small company Growth Stages
- Basic Existence Stage
- Main Issues and Characteristics
1. Obtaining Customers
2. Delivering the product and service
3. Viable Services
4. Expand from key customers to broader sales base
5. Have enough Cash on Hand to cover Income demands
6. Owner performs all Management functions
7. Often a lack of Planning & Systems
8. Business just trying to remain viable
9. Haven’t yet stabilize production or product quality
10. Attempting to gain sufficient customer acceptance
11. Business has strong demand about the Owner’s time, cash and energy
- Survival Mode Stage
- Main Issues and Characteristics
1. Business demonstrates viability as business entity
2. Satisfies a base of customers
3. Focus shifts from existence to managing Cash Flow
4. Generate enough Income to break even, remain in business and finance growth
5. Concentrate on Market Niche exploitation
6. Simple organization and also the owner starts to delegate to a manger. However, strong direction and control still rests with the Owner.
7. Planning concentrates on Income Forecasting
8. Systems development & implementation in early stages.
- Obtaining Success Stage
- Main Issues and Characteristics
1. Exploits its Market Niche
2. Obtain Strategic goals
3. Expansions is essential but stability, control and profitability are key too
4. Owner’s Options:
a. Expand and Grow the company
b. Maintain Stability as a means of support to the owner
c. Owner considers disengagement from the business
5. Market penetration
6. Competitive Edge
7. Functional Management & Owner Delegation
8. Management & Key Employee Competence
9. Generating sufficient Income
10. Planning rough patches
11. Professional Staff: i.e. Controller, CFO, CEO
12. Production/ Service, Marketing, Strategic and Economic climates established
13. Operational Budget Management
14. Growth Strategy Options
a. Consolidate Company, develop efficiencies and marshal resources
b. Use Retained Earnings and Cash Flow, leveraged with Finance, to grow the organization
c. Cash Flow Management & Profitability are key concerns to invest in growth goals
d. Develop Key people and management
e. Strong Operational and Strategic Planning
f. Growth necessitates the owner’s deep involvement (verses disengagement)
- Rapid Growth Stage
- Main Issues and Characteristics
1. Committed to a Growth Strategy
2. Concerned with adequately financing the growth stage
3. Need good ownership delegation to enhance managerial effectiveness.
4. Enterprise develops complexity. Performance Control Systems are important
5. Established Expense and Budget Controls to maintain strong Cash Flow.
6. Profitability Planning Systems are critically important
7. Effective Financial Planning, Forecasting, Modeling and Strategy
8. Very skilled, experienced and competent Management Structure
9. Company systems are tested, adapted and highly delegated, but there is strong Strategic Leadership from Top Management
10. Chance to be a big business
11. Strong Potential for Business Sale Premium
12. Effective Delegation and reliance on talented Managers & Key Workers are keys to success
13. Founding Entrepreneur(s) can opt bankrupt this will let you more advisory role
- Maturity Stage
- Main Interests and Characteristics
1. Consolidate and Control profits
2. Retain benefit of relative small size, nimbleness and flexibility
3. Quick market change response time
4. Still retains the entrepreneurial spirit
5. Growth causes inefficiencies so need to ensure the Management Structure keeps growing and evolve. Strong Managerial Talent
6. Strong Budget, Operational and Strategic Planning capability and concentrate
7. MBO System (Management by Objectives)
8. Cost Systems
9. Extensive & well developed company systems and Management Structure
10. Strong Financial Resources
11. Convert Entrepreneurial spirit to a Formidable Market Force
12. Strong Market Niches and Edge against your competitors
13. Exceptional Risk Management
14. Profitability boosted by successful Innovation
15. Strength in Market Branding and Recognition
16. Maintain Competitive Edge by anticipating Market changes and adapting better and faster than competitors
Management Considerations and Challenges
- Key Management Factors and Areas: Listed here are areas which change in importance as a company develops and grows, which frequently determines the failure or success of the enterprise:
1. Financial Strategy: Income and Finance
2. Personnel Planning: Amount, Depth, Structure and Quality of Key People and Management
3. System Integration: Product Development, Production Management, Cost Controls, Budgeting Systems, Marketing Systems, Quality Management, Customer Relations, Strategic Planning, Cash Flow Management, Profitability Analysis, Asset Management, and so on.
4. Business Resources: Customer Service, Market Share, Market Growth, Market Penetration, Market Trends, Supplier Relations, Manufacturing Processes, Facility Efficiencies & Expansions, Distribution Systems, Sales Management, Innovation, Technology, Industry & Market Positioning and Business Reputation.
5. Company Goals and Objectives
6. Operational Planning and Abilities
7. Supply Chain Management
8. Owners Willingness and Capability to Delegate
9. Strategic Long-Term Outlook and Management
- The Role of Business Planning: A good Business Planning Structure will appear at the mentioned factors (among others) and effectively plan, develop, install and implement systems and processes to manage and anticipate these challenges through the business enterprise. A business can grow, or that matter, collapse, so quickly that it’s extremely important to have Planning and Control Systems in position to manage all the numerous variables which a business encounters and considers. Therefore, because the business grows and changes, and because the markets and competitors change, the little business has built systems and resources in place to ensure that you handle and manage these changing forces and factors.
Future Planning
- Growth Considerations
1. Does the company have the quality and diversity of experience and talent required to effectively manage a growing company?
2. Does the company have systems in place as well as in development to effectively handle the needs and demands of an expanding, diversifying enterprise?
3. Perform the entrepreneur/ owner/ founder(s) possess the foresight, inclination and capability to delegate decision making to management?
4. Does the business have the Cash and Finance structure, together with an awareness of the Risk Factors, to aggressively pursue rapid growth?
Application
In building a growing, expanding and maturing Small Business, we presented one by which to evaluate and plan for the current business situation and future concerns and challenges. By understanding the particular Growth Stage Characteristics and Issues, Management Considerations and Challenges, in addition to, Future Growth Planning Considerations, a company can use this planning format and model you may anticipate problems and properly sustain growth. This model should be an integral part of a Company’s Business Planning, Market Planning, Product Planning, Strategic Planning, Sales Planning and Financial Planning and Forecasting.
Conclusion
An imbalance of management factors and challenges can create serious problems for the entrepreneur and his/her growing enterprise. We illustrated the way the problems faced and the respective skills necessary to effectively deal with challenges change and evolve as a company grows, expands, and seeks success. Therefore, it’s vitally important for business owners you may anticipate and strategically manage these factors as they become influential and important to the enterprise.
As I explained in this article on Small Business Growth Management Strategies, a company’s stage of development determines the managerial factors which are necessary and important. A Company’s Planning Structure is vitally crucial in determining which factors and issues must be faced and handled. Knowing its keys to success, development stage model and future planning needs, a company’s managers, entrepreneur, founders, executives, investors, advisors and consultants can make much more informed strategic decisions and plan for future challenges.
The situation for a Business Consultant
When an entrepreneur is beginning and growing a company, it might be very important from the outset to seek and acquire objective advice from experts. The organization Principals need ea’s on their team to discuss decisions and obtain objective advice; challenge the founders’ venture needs appraisal; provide an honest appraisal of weaknesses and strengths; review decision making processes; identify survival tactics and needs; develop and implement a business plan, marketing plan, strategic plan, sales plan, and financial strategy; build market focus and niches; anticipate market trends; establish and sustain edge against your competitors; provide financial foresight and planning; concentrate on cost controls, budgeting procedures, cash flow management and maximizing profitability; together with acquiring the appropriate Savings to enhance self-investment and get growth goals and opportunities. In short, a company Consultant, by having an experienced history, can fill this long requirement list, helping the entrepreneur and the or her advisory and management teams to ensure that you start, structure, plan, expand and profitably grow the enterprise.